A lesson paid for in experience
Business happens between equals.
Every time you compromise on your quality, fee and deliverables, you push yourself down. You create a modern form of slavery and become a slave to your own ill-placed decisions.
Chaitanya's thinking
Opinions earned through work, not borrowed for attention.
Chaitanya publishes daily on LinkedIn and five times a day on X. These are the beliefs underneath his work on business, branding, expertise, social media, leadership and success.
Business
01Your business is improving you
Business is a vehicle that gives you the best life lessons. You may think you are improving the business, while the business is quietly improving you as a person.
Branding
02What they say when you are not there
That is your brand. Stay true to who you are; trying to perform as someone else only makes the signal weaker.
Expertise
03Purposeful repetition
Expertise is what you gain by doing things repeatedly. If you want to build it, choose your purpose and work towards fulfilling that purpose.
Social media
04Document the work
Social media is a documentation mechanism for your career. Do excellent work, show the evidence and let the engines carry it to people with similar needs.
Thinking
05Think high. Live simply.
Keep your thinking high-class and lead a simple life, so you do not destroy too much of your ecosystem to sustain it.
Leadership
06The two-way street
Lead by example. Show what can be done and how. The tribe you attract will stay with you; while you inspire them, they will drive you to accomplish more.
Success
07Old success rots
Success is only as good as the last quarter. Create it every day, like daily food. Yesterday's success gives you nothing to thrive on today.
“Take care of the work. Let the ideas carry the evidence.”
Follow the thinking as it develops.
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